Case study questions should follow the buyer journey
Start with the old problem, then the buying trigger, then the decision, then the result. This gives you a story that sounds like a real customer, not a polished ad.
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Case study interview prompts for a early-stage SaaS team: 1. What was happening before you fixed manual testimonial chasing? 2. What triggered the search for a better workflow? 3. Why did you choose automated Proofling requests instead of the old process? 4. What did setup look like in the first week? 5. Where did you see 3 approved quotes in a week? 6. What surprised you after switching? 7. What would you tell a similar team still dealing with manual testimonial chasing? Pull quote target: Before automated Proofling requests, we were dealing with manual testimonial chasing. Now we have 3 approved quotes in a week.
Start with the old problem, then the buying trigger, then the decision, then the result. This gives you a story that sounds like a real customer, not a polished ad.
Pull the strongest quote, confirm attribution, and publish the result beside the feature or pricing objection it supports. Proofling helps keep that consent and approval step attached to the proof.
Use the shorter question set before expanding into a full customer story.
Use the shorter version for quotes and wall proof.
See how customer stories fit into a proof page.
Compare collection workflows when proof creation is the bottleneck.