A good testimonial video script is just a few prompts in order: who the customer is, what problem they had, what changed, and who they would recommend you to. Keep it conversational so the customer does not feel like they are reading an ad.
Start with one sentence of context.
Ask for the before-after change.
End with a recommendation prompt.
Questions to send before recording
Send three prompts before the call or self-recording: what was hard before, what changed after using the product, and what result matters most. Link to the testimonial questions generator if you need more prompts.
Where to publish testimonial videos
Use short clips beside pricing, onboarding objections, comparison pages, and proof walls. Proofling can keep the written approval and published proof organised after the customer says yes.