SaaS testimonial request email template

Initial testimonial request email

Subject: Quick question about your experience with us Hi [Name], thanks again for using [Product]. Would you be open to sharing 2-3 sentences about the outcome you got, what changed, or why you chose us? If you are happy with it, we may use the quote on our website with your name and company. No pressure if now is not a good time.

• Ask for 2-3 sentences, not a polished case study.
• Mention where the quote may appear before they reply.
• Make it easy to decline or edit the quote.

Gentle follow-up

Subject: Re: Quick question about your experience with us Hi [Name], just bumping this once. If useful, one line on what [Product] helped you save, ship, or improve would be perfect. Totally okay if not.

Consent checklist before publishing

Before publishing a SaaS testimonial, confirm the customer is comfortable with the quote, attribution, company name, and destination. Keep that approval attached to the testimonial so you can reuse it later without guessing.